Our ventures & partnerships

Good ideas deserve
room to grow.

We invest in immersive entertainment and explore new leisure opportunities. Our approach combines an interest in what people enjoy with a practical understanding of technology.

Our current venture

InstaVR.
A new way to play.

Our entertainment journey includes InstaVR Arena at Xscape Milton Keynes — a self-service VR experience that brings immersive gameplay into a leisure destination.

Meet InstaVR Milton Keynes

InstaVR Arena inside Xscape Milton Keynes

Areas we are exploring

Open to what comes next.

01 /

Immersive entertainment

VR, interactive experiences and technology that makes people part of the action. We are interested in concepts with a clear experience, a practical operating model and a suitable location.

02 /

Leisure & amusement

Our interests extend beyond a single technology. We are exploring different amusement formats and entertainment concepts as we consider the next stage of White Source’s development.

03 /

Venues & partnerships

We welcome conversations with leisure destinations, property teams, attraction providers and potential commercial partners about suitable opportunities.

A practical approach

The experience matters.
So does making it work.

We look at the visitor experience and the realities behind it: how a concept fits a location, how it can operate and what a working partnership needs.

Our investment and business development activity is ongoing. As new ventures and partnerships are confirmed, we will share their details here.

Discuss an opportunity

Good ideas deserveroom to grow.

InstaVR.A new way to play.